Climate Change Work is Radical Culture Change Work

Climate change work is radical culture change work. We can’t talk about needing to live more sustainably, consuming less, driving less or converting to reneweable energy without asking people to change their behaviors and what they value. We also can’t ask people to change their behaviors and what they value without examining the current values and the culture we have. Yet we never really attempt meaningful culture change work or get beyond the small group of converted sustainable living practioners; why is that and what do we need to do instead?