How to Create an Irresistible Lead Magnet

Ok so you’ve probably heard about lead magnets or you kinda know what one is and that you need one. But you have no idea what to create for your audience and you’re not really sure why you’re doing it. I’ve got an exercise below that will walk you through my process for developing an […]

How Choosing the Right Business Model Can Create More Impact and Profit

As a purpose-driven entrepreneur, I know you not only want to be able to live in alignment with your gifts and your purpose, but you also want to give back and do good. That’s great news because one 15-year study found businesses who supported a good cause outperformed the S&P 500 fourteen to one. But it’s […]

10 Tips for Starting A Purpose-Driven, Caused-Based Business

I hear this all the time, people want to start a purpose-driven business. But what does that really mean? You want to help people? That’s too vague. You want to do what you feel is your soul’s purpose. Great! But let me push it a bit further. Does your soul’s purpose include helping a cause? […]

Why Your Website Doesn’t Matter and What To Do Instead

I see this happening often as a new business, a new entrepreneur, you get really excited to launch your business and you pour money into creating a website, getting a fancy photoshoot done, get your business cards designed all pretty and printed up and then nothing. The sales aren’t pouring in, the inquiries aren’t happening, […]

3 Productivity Tips to Accelerate Your Business Growth

There’s nothing worse than running around trying to do it all, getting distracted by every shiny thing and then spending or wasting time figuring out something or working on something that isn’t going to be directly impacting your bottom line. (At the end of the day you need to be profitable to make the impact […]

How to Show Up on Social Media Consistently and Authentically

Do you need to establish authority, create a following, be on social media? Do you find it overwhelming figuring out what you should be doing, on what social media platform? There’s the advice out there to post several times a day to Instagram, Facebook, Pinterest, Linkedin or whatever platforms you are on. Who has time […]

3 Proven Methods to Establish Your Authority

It’s not easy when you’re just starting out to establish your authority. How do you convince someone to buy from your when you are just starting out? You have no success story as yet or you have no track record to speak of. It’s ridiculously difficult to build your business if nobody knows who you […]

How to Tell Your Compelling Story and Attract Your Tribe

Do you ever stumble over your words to try to explain what you’re doing or why you’re doing what you’re doing? Do you see people’s eyes glaze over as you talk? People’s attention spans are very short these days. You’ve got a few seconds to tell a story that grabs their attention and pulls at […]

What You Need to Know To Stop Selling and Start Branding

Do you have a product you want to get to market fast? You probably think you need to sell it hard, market it hard but what you should probably do is work on your branding. Your branding is what will help you stand out and differentiate yourself from others. It’s likely there are other companies […]

Top 6 Ways To Create A Resilient Mindset

If you’re in business for yourself you know there are ups and downs, self-doubt, little wins and some struggle, struggle, struggle. It really is a roller-coaster but there are steps you can take to cultivate a resilient mindset that will help buoy you through the tough times and keep you moving on up towards your […]